Explore Your Business Challenges
Below, you'll find the details of three innovative businesses you heard from during the event, along with the challenges they've set for you. These challenges are your opportunity to apply what you've learned, showcase your creativity, and develop the skills that will help you succeed in the world of business. Ready to dive in?
Lost Shore
Lost Shore will be the world’s first inland surf resort, based in Edinburgh, offering something for everyone. Three times the size of Wembley football pitch, it will be Europe’s largest wave pool and one of the most advanced on the planet.
Challenge:
Develop a TikTok strategy for Lost Shore Surf Resort that includes 2-3 post ideas to engage young adults in Edinburgh (18-25), highlights the resort's unique features like wave technology and sustainability, and promotes the surf school for beginners. Aim to create content that both drives visitors and strengthens the brand's image in the adventure sports industry.
MUDE
Mude is an adaptive clothing company that delivers functional and fashionable undergarments to people whose health and wellbeing depends on wearing medical devices. Mude's mission is to empower individuals with practical, stylish solutions, enhancing their comfort and confidence in everyday life.
Challenge:
Develop a TikTok content strategy by proposing 2-3 engaging post ideas and identifying relevant influencers or creators in the diabetes community for potential collaborations. Focus on creative content formats, messaging, and how to effectively reach and resonate with a young audience.
AAL Property Solutions
AAL Property Solutions supports the local community and the residential housing sector with property services. There mission is to help Landlords, Letting Agents and Homeowners with their property goals by offering a One-Stop-Shop service with energy efficiency, marketing and health & safety services.
Challenge:
Identify the top 3 marketing channels for acquiring new customers in the property services industry and analyse the pros and cons of each. Consider options like social media, online ads, print materials, physical events, and word of mouth.
Enter the Higher Business Live Competition
There's an exciting competition element to this year's Higher Business Live, where you could win tickets to the Lost Shore Surf Resort! To enter, select one of the challenges above with your team and unleash your creativity.
How to Enter:
- Work together to develop your ideas and submit your proposal via PowerPoint.
- You can include any videos or content you’ve created by uploading or linking to TikTok, YouTube, or other platforms.
Submission Guidelines:
- Maximum of 6 slides.
- Provide a clear overview of your idea.
- Include at least one example of a video or TikTok you’ve created.
- Highlight the key benefits of your proposal.
- Present your overall vision and concept.
Important Dates:
- Deadline for entries: 30th September, 3 PM
- Winners announced: 10th October
Note: If you have any issues with your upload, please let us know, and we’ll arrange another method to submit your entry. Good luck!
Team NameAdd the names of your and your team members *List your names hereUpload your slides *Upload FileUp to 100 MBSchool Name *What Challenge did you select *
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